Phonographic market is not a cream rolls, especially for the novice authors, who don’t go for the commercial shortcuts. Kayax set up My Name Is New, an incubator for the debutant artists, which is ought to ease the professional start on the music market. By participating the workshop you will get to know practical advices about promotion over Internet, in social media and streaming services, or how to build and care about your artistic image. You will hear that from Katarzyna Czechowska, head of Kayax marketing department.