What you’re reading right now is what we call a “handbook”. 

It is, on one hand, a description and the record of the project which will be discussed in greater detail in the chapters to come. On the other hand, it is a form of an instruction manual, should you be interested in implementing a similar project as a whole or in its parts. The third perspective is of those who come here looking for an interesting read on the subject matter: the music business itself.

The handbook describes the project in terms of its administrative, managerial and organizational aspects. We delved a fair bit into the modus operandi and the design of the educational program intended to be implemented, as well as we described the educational content that has actually been delivered to the participants. 

We strove for impartiality and objectivity, making an effort to remain transparent so the resulting work can be a source of real-life information. But just as much as we hope it will be informative, it is also to serve as an inspiration for those of you who deal with projects organization and management in the field of music business education as well as artists and musicians interested in improving their current ways of working.

The handbook’s main objectives: 

  • To document the project

Provide a detailed account of the project’s conception, development, and execution phases. Chronicle the collaborative efforts of the participating organizations and the integration of diverse educational technologies.

  • To guide replication

Offer guidance and inspiration on how other organizations can implement similar projects. Include practical advice on overcoming challenges, leveraging opportunities, and optimizing digital tools for educational purposes.

  • To share learnings and best practices

Summarize key learnings, highlight best practices developed through the think-tank collaboration among musicians, educators.

  • To provide a reference for future projects

Serve as a reference for stakeholders interested in initiating similar projects within the music industry or other sectors. Help funders, policymakers, and educational leaders understand the impact and potential scalability of such projects.

  • To share the subject matter knowledge

The content resulting from transcribing and summarizing the  actually implemented program, can serve as an interesting and succinct guide to a successful and sustainable career.

The handbook is tailored for a diverse audience, ensuring utility across various sectors:

  1. Educational institutions and educators – universities, music schools, and vocational training centers seeking to incorporate digital innovations into their curricula, as well as individual people dealing with music business education.
  2. Music industry professionals – entities and individuals looking to understand the implications of digital technologies in music business practices.
  3. Policy makers and educational authorities – Government and sector-specific bodies interested in supporting the proliferation of digital education.
  4. Organizations focused on artist development and educational advancements through innovative projects.
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