PROJECT DESCRIPTION

“Growth of Innovation, Development and Digitalization in Music Business Professionals’ education” is a project implemented under the European Erasmus+ program. Its leader is Związek Zawodowy Muzyków RP (the Trade Union of Musicians), and its partners are the Polish networking and educational initiative Tak Brzmi Miasto and the Estonian school of music and ballet MUBA.

The need behind initiating the activity was the desire to create universally accessible, modern and up-to-date framework, format and educational content providing business foundations necessary in the market activities of future and current music industry professionals.

Project activities are addressed, on the one hand, towards companies, institutions and organizations interested in education and training of professionals. Using the project results, they can improve their existing or start new educational activities that meet the latest market requirements. On the other hand – which remains the main motivation of the organizers and partners – the recipients are also the professionals themselves (future and current) who will directly benefit from the activities of the organizer and partners.

The project includes a number of activities at different layers that together are responsible for the growth of innovation, development and digitalization:

Miniaturka sekcji 1. THINK-TANK

1. THINK-TANK

The overarching activity is the Think-tank. This is a project group composed of music industry specialists - long-time practitioners from various fields (pop music, jazz/world music, classical music, education), who are both representatives of the organizer and partners, as well as invited guests.

The aim of the think-tank is to discuss and, as a result, prepare the content of educational activities for subsequent stages of the project. The starting points for the discussion are the analysis of educational needs and those related to the social aspect (establishing contacts, cooperation in a group).

Based on these needs, the think-tank is also responsible for constructing a substantive program of experimental educational activities.

Miniaturka sekcji 2. EDUCATION PROGRAM

2. EDUCATION PROGRAM

The second point of the project is the implementation of the education program developed by the Think-tank.

It is meant for 30 participants - 15 from Poland, 15 from Estonia. It will be run by curators - specialists in the music industry selected by the Think-tank.

The educational program includes 8 lecture meetings with curators and 8 community meetings - group workshops complementing the lecture part. Additionally, participants will be able to take part in individual consultations with two curators.

The program is experimental, i.e. the conclusions drawn from it will be used to improve it (also during the program). It is also an opportunity to discuss, exchange information and supplement content, especially in areas related to new technologies and AI, where structured knowledge is not yet available.

The educational program will last from October 2023 to January 2024.

MORE ABOUT THE EDUCATION PROGRAM

Miniaturka sekcji 3. TOOLBOXES

3. TOOLBOXES

The next stage, is so-called "toolboxes" - these are digital packages containing materials on basic issues that appear in the education program. They consist of a video file + additional materials in the form of files, links, examples, etc.

The project will provide four such packages, available to participants of the education program.

Miniaturka sekcji 4. HANDBOOK AND PRESENTATION

4. HANDBOOK AND PRESENTATION

Handbook is a kind of manual that will be created on the basis of work on the project. It will contain a report on the implementation of the project, a description of the reasons, needs and motivation of the organizer and partners, conclusions, comments and notes resulting from the work of the Think-tank and the result of observing the activities from points 2 and 3.

The assumption is that the textbook created in this way will serve as an "instruction" for implementing similar educational projects or as material for future expansion.

The handbook will be presented at music conferences in 2024 and will be available for free download for those interested.

THINK-TANK MEMBERS

Professionals that take part in the Think-tank sessions described in the first part.

Zdjęcie uczestnika Greten Lehtmaa
Greten Lehtmaa
Greten Lehtmaa
At the age of 27, is a dynamic and passionate music and artist manager, and the founder of PILW Management under Greator Productions OÜ. With a lifelong dedication to music, Greten transitioned from being a musician herself to becoming a formidable force behind the scenes. Managing four diverse artists across jazz, folk, classical, and pop genres, Greten's boundless energy and talent shine through in her work. Her commitment to each artist's unique vision and her ability to navigate diverse musical landscapes make her an invaluable asset to the industry. For Greten, managing artists isn't just a job—it's a calling she embraces with unwavering enthusiasm and joy.
Zdjęcie uczestnika Heili Vaus-Tamm
Heili Vaus-Tamm
Heili Vaus-Tamm
Estonian music critic and concert organizer, teacher and university lecturer. She has worked as CEO of Estonian Chamber of Culture, Chief Producer in Tallinn Philharmonic Society, director of Cultural Center Kaja (Tallinn), and Producer in Eesti Kontsert, the main state concert agency in Estonia.
She is running the mental health series “Games with Science and Art”, has led radio program and several TV shows. She graduated from Tallinn State Conservatory with a pianist's diploma and received her Master's degree as a lied-pianist. She has worked as a Concertmaster in the Estonian National Opera and in the violin department of the Tallinn State Conservatory. At Tallinn Philharmonic Society, she worked as a producer and spokeswoman. Her concerts and performance series are interesting due to their synthesis of different fields of art.
In 2018 she started at Eesti Kontsert with the popular and ambitious series of psychology and music „Games with Subconsciousness“. From autumn 2022 she will run the mental health themed series (exhibitions, concert-workshops, interactive performances, talks) titled „Games of Science and Art“, events which will take place in 7 towns of Estonia. Her music theater project in cooperation with Austria was nominated for Fedora Prize (2018) as the best idea for new operas and ballets in Europe. The electronic opera „Tarkovsky. The 8. Film“ was performed at prominent festivals of science, technology, and society „Ars Electronica“ 2020 and „Black Nights Film Festival“ 2021.
Zdjęcie uczestnika Leszek Biolik
Leszek Biolik
Leszek Biolik
Musician and music producer. He has played with Republika, Obywatel GC, Stanisław Sojka, Maanam, Robert Gawliński, Elements, among others. He has produced albums, recorded and collaborated with Brodka, The Car is On Fire, Marcin Rozynek, Małgorzata Ostrowska, Fiolka, Misia Ff, T.Love, Justyna Steczkowska, Grzegorz z Ciechowa, Magnificent Muttley, 8 lat w Tybecie and others. Founder and co-founder of the Otwarta Scena foundation, dedicated to recording and promoting LIVE video sessions for interesting young artists. To date, the foundation has produced around 120 recordings for over 40 artists. At the Tak Brzmi Miasto Incubator, Leszek supported the participants especially on topics such as music production and the collaboration between band, label and producer.
Zdjęcie uczestnika Michał Wójcik
Michał Wójcik
Michał Wójcik
Tak Brzmi Miasto
CEO/founder of Cracow Music Scene Foundation whose main project is Tak brzmi Miasto - the longest standing showcase festival and a conference in Poland. In 2019 it was extended with a 4 year program Tak Brzmi Miasto Inkubator, which took place in 12 cities and reached 500+ participants. An active musician, manager and a leader for a rock trio Cinemon, where he's responsible for the proverbial "everything" - starting with songwriting, playing guitar and singing, through production, mix, booking, promotion and releases.
Zdjęcie uczestnika Ryszard Wojciul
Ryszard Wojciul
Ryszard Wojciul
Związek Zawodowy Muzyków RP
Ryszard Wojciul - musician, musicologist, journalist, cultural manager, social activist. Vice-chairman of the Polish Musicians' Trade Union. Graduate of the University of Warsaw. In the 1980s he was a saxophonist and keyboardist in many rock bands (including Róże Europy, Sztywny Pal Azji). For more than a dozen years he was involved in commercial radio, both on the management and journalistic side (including as a journalist and then Music and Program Director of the legendary rock radio station Radio WAWA. As General Director and Member of the Management Boards of the companies forming Agora Radio Group, he was responsible, among other things, for creating the new formula of Radio Tok FM). Since 2004 he has been running ARTOBUS, within which he is involved in music production, management of music projects, and PR activities. From 2013 to 2017 he was Vice President of For Tune Publishing House, specializing in publishing ambitious jazz, ethnic and classical music. In 4 years, he was responsible for launching more than 130 new titles. Leader of The Intuition Orchestras and the Ryszard Wojciul United Orchestras. He has toured and recorded with many artists from the rock, jazz and world music scene. He is an active music journalist. He has conducted several hundred radio interviews in his professional career. He is the originator and author of record collections - “Giants of Jazz” and “Polish Singles”.
Zdjęcie uczestnika Tomek Bysiewicz
Tomek Bysiewicz
Tomek Bysiewicz
For the past decade, he has been a co-creator of all the activities coming out of the Tak Brzmi Mimasto brand. An exel ninja, although definitely out of compulsion and incumbency rather than love, in contrast to summercamp, which is his favourite TBM child. An MKiDN (Ministry of Culture and National Heritage) scholarship holder, in the past he wrote about music for the Krakowska Scena Muzyczna portal and the long-lost "Gazeta Magnetofonowa". Bassist of Cinemon and Empty Ashtray.
Zdjęcie uczestnika Ula Nowak
Ula Nowak
Ula Nowak
Off Festival
Music journalist, author of radio programmes and press articles. She has published, among others, in national and international music magazines such as Dwutygodnik, Jazz Forum, Gazeta Wyborcza, Die Neue Zeitschrift für Musik and many others. She is currently associated with the radio station ‘Two’. Panellist on the Transglobal World Music Chart and the Balkan World Music Chart. Owner of the concert agency Mosaic Beats. As an independent producer/curator, she has collaborated in recent years with OFF Festival Katowice, Jewish Culture Festival in Krakow, Juliusz Słowacki Theatre, Polish Radio and Łaźnia Nowa Theatre in Krakow. Member of the founding team of Music Declares Emergency Poland. Participant in the international music industry talent development programme Innovator Keychange 2023.
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